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Winning Your Audience
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Not only will he present the rules but he will add anecdotes from Reagan about how these rules worked for him, on the road and in the White House itself. The rules include:
Be authentic.
Know yourself.
Practice and rehearse...and then do it again.
Place your product or message in a global context.
The Reagan speech template: Question, Inform, Inspire, Ask.
Don't care what your mother thinks of you.
Master subconscious inhibitors.
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